Licensing Opportunity
Every gym sells memberships. Only one carries 39 years of legacy, 8 Mr. Olympia titles, and a name that members seek out.
We select operators who understand what this brand represents. If that's you, we want to talk.
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Mr. Olympia
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The Industry Problem
01
Generic name. Zero reputation. Every new member is a cold sell. You compete on price against Planet Fitness, and you lose.
02
Corporate franchise models take your money and your freedom. Cookie-cutter layouts, mandatory vendors, and royalties that eat your margin.
03
Members search for gyms online. Without a recognized brand, you are competing against chains with million-dollar marketing budgets.
MetroFlex licensing solves all three. You get the most recognized name in hardcore fitness, full ownership of your business, and a brand that 121,000+ followers already know.
The MetroFlex Difference
You own your business. You run your operations. We give you the brand that fills the floor.
Typical Franchise
MetroFlex Licensing
The only gym brand in history built on 8 Mr. Olympia titles. A name members seek out, not one you have to explain.
Licensing, not franchise. You own your business and have the freedom to design your facility and operations your way.
Locations across the US and Japan, each profitable and growing. Join a network of successful operators.
Expert guidance on equipment procurement, gym layout, and facility design from the team that built the originals.
Join a network of MetroFlex operators who share knowledge, strategies, and a commitment to the brand.
Site selection, staff training, operational support, and brand marketing. We're with you from day one and beyond.
The Math
Drag the slider to see projected revenue based on your member count. Real data from real locations.
Proof
Real licensees. Real results. Real businesses they own.
MetroFlex Fort Worth, TX (The Castle)
“We learned the MetroFlex way from Brian himself. Now we've built it into something even he didn't expect.”
Rendy worked alongside Brian Dobson at the original MetroFlex for over 15 years. Kinesiology degree from UT-Arlington. Successful competitor in bodybuilding, powerlifting, and strongman. Christine served 4 years in the US Army and 9 years as a police officer, holds a kinesiology degree, and is a powerlifting world record holder and NPC Figure competitor.
Results
Built The Castle into a 50,000 sq ft facility, the world's largest MetroFlex. Added on-site boxing and MMA schools, strongman equipment, and 2,000 kilos in weight plates. Known as the world's largest hardcore training facility.
MetroFlex Houston, TX
“MetroFlex is where serious athletes train. The name carries weight, literally and figuratively.”
Duke University Integrative Medicine graduate and Certified Sports Nutrition Specialist. The nutritionist behind 8 World's Strongest Man titles: Brian Shaw (4x), Martins Licis (1x), and Tom Stoltman (3x). 17 consecutive years with clients in WSM Finals. Also coached NFL All-Pro Saquon Barkley and world record bencher Tiny Meeker.
Results
Runs a 24-hour members-only facility in Kingwood with private code access. Partners with Tiny Meeker (York Barbell Hall of Fame, first to bench 1,100 lbs). Attracts elite-level strongman, powerlifting, and physique competitors from across the country.
MetroFlex Tampa, FL
“A storied brand that is world renowned within the bodybuilding and fitness community.”
Former MetroFlex member in Texas who relocated his entire family to open the first MetroFlex in Florida.
Results
24/7/365 operation. 70+ pieces of equipment. Added recovery center with sauna, cold plunge, and physical therapy. Memberships starting at $40/month.
The Investment
A MetroFlex license is a real business, not a turnkey kiosk. Here is what the investment looks like.
Licensing Fee
$60K
One-time brand licensing fee. Includes exclusive territory rights (10-mile radius), brand assets, operational playbook, and direct access to the MetroFlex team.
Equipment & Build-Out
$150K-$250K
Varies by facility size and market. Covers equipment procurement, gym layout, signage, and initial build-out. The team guides you through every decision.
Total Investment
$200K-$300K
All-in estimate including lease deposit, working capital, and launch marketing. SBA loans and financing options are common among licensees.
What You Get
Every market is different. These ranges are estimates based on existing locations. Contact us for a breakdown tailored to your target city and facility size.
Territory Availability
Exclusive 10-mile radius territories. Once a territory is claimed, it is gone.
The Process
A clear path with support at every step. Most licensees open within 6-9 months.
01
Fill out the qualification form below. Takes two minutes. We review every application personally.
02
Brian Dobson calls you directly. We discuss your market, your background, and whether MetroFlex is the right fit.
03
Come see the original. Walk the floor, meet the team, and understand the culture you will be carrying forward.
04
Site selection, build-out, equipment, staff training, marketing launch. We are with you through every phase until doors open.
The Brand In Action
MetroFlex locations across the country, filmed by third-party media.
Ronnie Coleman tours MetroFlex Arlington with Muscle & Strength. 7.9M views.
Ronnie Coleman at the MetroFlex Tampa grand opening. Proof the model works.
GASP Iron World tours MetroFlex Murrieta. The ultimate licensee showcase.
The 50,000 sq ft Castle in Fort Worth. Branch Warren & Johnnie Jackson tour.
Johnnie Jackson & Branch Warren on what made MetroFlex THE place. 27K views.
Brian Dobson tells the origin story on Generation Iron. Meet the founder. 30K views.
FAQ
Common questions about opening a MetroFlex location.
No. MetroFlex operates on a licensing model, not a franchise. You own and operate your location with full creative freedom over your business. We provide the brand, the legacy, and the support. You bring the work ethic.
Contact Brian Dobson at (817) 465-9331 or fill out the inquiry form on our Licensing page. The team will discuss available territories, requirements, and the licensing process with you.
MetroFlex provides site selection guidance, gym layout and design, equipment procurement, staff training programs, brand assets, and ongoing operational support. You also get a 10-mile exclusive territory.
Initial equipment investment typically starts around $200K depending on facility size and equipment selection. Contact us directly to discuss the full breakdown for your planned location.
MetroFlex is actively expanding across the United States. Many markets are still available. Contact Brian Dobson to discuss specific territories that interest you.
We select operators who understand what the MetroFlex brand represents. Gym or fitness industry experience is helpful but not required. Passion for the brand and strong business acumen are what matter most.
Coming 2026
The autonomous marketing engine built for select MetroFlex licensees. Social media, content, lead scoring, and CRM intelligence that runs your marketing while you run your gym.
Not included in your licensing fee. A Drive Brand Growth product, available by invitation only. Requires tailored configuration per territory.
Limited availability. 2-3 onboardings per quarter.
Based on $50/month avg membership, 5% royalty, ~55% operating overhead. Real numbers from real locations.
Monthly Gross
$20K
Annual Revenue
$240K
Annual Net Profit
$96K
3-Year Net
$288K
Annual Royalty (5%)
$12K
Operating Overhead
$132K
Est. Breakeven
2.7 years
Projections are estimates for illustration only. Actual results vary by market, facility size, and operations.
+ Japan (International)
Start Here
Five questions. Two minutes. Find out if you're the right fit.
Select the option that resonates most.
Have you visited MetroFlex Arlington?